Incyte
Rare Disease Documentary Series
Incyte Corporation wanted to capture the unvarnished stories of real patients. The ultimate goal of this effort was to bring widespread attention to a group of rare blood cancers. We created a docuseries that did just that — and more. In partnership with Academy Award®-winning filmmaker, Cynthia Wade, we created Voices of MPNs. A powerful series of films featuring people living with myeloproliferative neoplasms (MPNs). The results speak for themselves.
the challenge.
A powerful film series that connected the brand to its audience and the world. The awards piled up as the documentaries delivered quantifiable results, and still do today. Presenting clients with the right creative partners is paramount to delivering great work. That was the magic ingredient.
the solution.
475M+
combined reach
1,000%+
increase in site traffic
768K
total video views
2.2M
social impressions
Director: Cynthia Wade
Director of Photography: Boaz Freund
Shorty Awards: The Best of Social Media Documentary Film Category