Camp Gladiator
Campaign & Social Toolkit
Create an acquisition campaign that showcases the annual “Birthday Flash Sale”. Increase new customer conversions and build brand awareness. Give this yearly promotion a unique identity and create a more disruptive look to increase performance.
the challenge.
We honed in on a 3D type treatment as our anchor and delivered a rich social media toolkit that armed their internal creative team for endless content creation.
the solution.
campaign lockups.
email.
social.
color & texture.
typography.
campaign image treatments.
CHEERFUL SKIES
The left side of the above image shows our sky adjustment used as direction for all outdoor imagery in this campaign, providing a more cheerful and cohesive look.
WHITE OVERLAYS
A white overlay across image backgrounds was our recommendation to break up heavy sections of color and provide a lighter airiness wherever needed as a background.
